I see them almost weekly, but most often on weekends. Couples in their 60's, riding identical "hybrid" bikes (something that allows for a more upright, comfortable cycling position but is not a typical city bike - lacks fenders, chainguards, lights, etc.). They stroll slowly on a bike path clearly enjoying it. Would be an idyllic picture if it wasn't for what they wear on their ride. They both have reflective cycling jersey's or jackets on, cycling gloves, helmets, sunglasses and obviously padded, tight shorts. Wouldn't you think there is something wrong with this picture?
(A typical American family enjoying their weekend ride, I think. Source: sfgate.com)
If you have errands to run and take your car to a grocery store, do you dress like this
(A male representative of a typical race car driver as found on the Internet)
or you just wear whatever you happened to be wearing at a moment? When you want to go for a few miles-long bike ride to a grocery store, a café or a park would you dress like you are ready for a Tour de France stage? I guess not. So why would some people think they need some specific clothing to enjoy a bike ride?
I guess the answer is in the way American culture presents cyclists and cycling. In this country, cycling is still just a sport, something we do for recreation, fun, fitness. We don't see riding a bicycle simply as a... faster way of walking. A way to move from point A to B. In this sense, in America people on bicycles are cyclists, while in Denmark, Holland or China, they are just... well, people on bicycles. This way, even just riding to a café we feel like we need to put those padded shorts on, glasses, gloves and all the other superfluous gear. Those couples in their 60's certainly didn't use helmets, gloves and tight shorts when they were riding their bicycles in their childhood. That time they just enjoyed the freedom of moving around faster than on both feet. Someone or something must have told or showed them that this funky clothing is absolutely necessary to ride a bike in XIX century.